The Upside of Uncertainty

The Upside of Uncertainty

A Guide to Finding Possibility in the Unknown

Nathan Furr


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A science-backed guide for navigating and thriving through uncertainty—based on interviews and insights from world-renowned innovators, entrepreneurs, artists, and creatives.

  • A bounty of tools and exercises so readers can build their uncertainty capabilities.
  • Based on primary research of innovators, entrepreneurs, CEOs, and Nobel prize winners, as well as gamblers, paramedics, surfers, and artists.
  • Translates fascinating research in psychology, creativity, innovation, and behavioral sciences for a lay audience.
  • Great, inspirational stories from people who've transformed uncertainties into possibilities.


  • Smart business readers; those who read books like Nudge or Originals.
  • Innovators, entrepreneurs, creatives—anyone who wants to make better life and work. decisions and find new avenues for professional and personal growth.


Nathan Furr:

Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling books include The Innovator's Method, Leading Transformation, and Innovation Capital. He works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay, and others. He is also the father of four children.

Susannah Harmon Furr is an entrepreneur, designer, art historian, and contrarian. She founded a women's clothing line and is currently cultivating a biointensive garden as part of a larger hope accelerator in Normandy. She is the mother of the same four children as Nathan.