Protecting the Brand

Protecting the Brand

Counterfeiting and Grey Markets

Peter Hlavnicka, Anthony Keats


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Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).


Peter Hlavnicka:
Peter Hlavnicka is a founder and CEO of Phi Ventures Pte. Ltd. as well as Venture Partner at R3i Ventures Pte. Ltd. based in Singapore and is specializing in deeptech and medtech, global IP commercialization, compliance, brand protection, and supply chain security. Previously as Director Brand Protections APAC at Fitbit, Director Pricing at Blackberry Ltd., Director IP Protection and Enforcement at Dolby Laboratories, Grey Market and Anti-counterfeiting at Nortel Networks; he led global IP protection and IP licensing efforts and also served as President and Treasurer of AGMA Global.|||Anthony M. Keats is a founding partner of Keats Gatien LLP, a leading intellectual property law firm in Los Angeles, California. He has developed and enforced the IP of rights holders against IP counterfeiters and pirates globally including the world’s leading footwear, fashion, luxury goods, electronics, and entertainment entities as well as professional sports leagues and global sports competitions. Mr. Keats also represents numerous award-winning individual performing artists and producers in the protection of their creative work. Mr. Keats serves as a member of the College of Experts of Union des Fabricants, Paris, France and has served on the Board of Directors and Executive Committee of the International Anti-counterfeiting Coalition, Washington, D.C.