Lead from the Core

Lead from the Core

Jay Steinfeld


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Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world.

Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers. 
To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core.  
Learn Steinfeld’s “Four Es”—a set of guiding principles that help overcome any obstacle to your organization’s success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride.
In these pages, you’ll also learn specific, actionable tactics, including: 

  • How to start a business with little money and experience
  • Ways to avoid the early failure that plagues many businesses
  • Strategies to scale beyond the startup phase
  • Exactly how to communicate with boards and investors
  • Proven lessons to attract potential acquirers of your company 
    Told with humor and heart, Lead from the Core is not just a roadmap to make your company a resounding success. It’s a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey.


    Jay Steinfeld:
    Jay Steinfeld founded and wasthe CEO of GlobalCustom Commerce,which operates theworld’s numberone online windowcovering retailerBlinds.com. Boot-strapped in 1996for just $3,000from his Bellaire, Texas, garage, Global CustomCommerce was acquired by The Home Depot in2014. Jay remained as its CEO and later joinedThe Home Depot Online Leadership Team. Afterstepping away from these roles in early 2020,he has increased his involvement on numerousprivate company boards and serves as a directorof the public company Masonite (NYSE: DOOR).He also teaches entrepreneurship at RiceUniversity’s Jones Graduate School of Businessand supports numerous charities. Jay is anErnst & Young Entrepreneur of the Year and hasearned a Lifetime Achievement Award fromthe Houston Technology Center. Active as anindustry speaker on topics including corporateculture, core values, how to scale a start-up, anddisruption, he has more than 100 publishedarticles. He also sings in the same barbershopquartet of which he’s been a part of for nearly50 years. He lives with his wife, Barbara, inHouston, Texas, and has five children and sevengrandchildren whom he proudly refers to as hisseven start-ups.