Doug Jackson


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SOUPERgreen! features projects and essays that offer a long overdue critique of the current approach to “green” architecture and, in turn, demonstrate a more appropriate way for architects to address the challenges posed by the environmental crisis. In sharp contrast to contemporary examples of “green” or “sustainable” architecture—which primarily rely upon the invisible agency of unremarkable technologies and materials to reduce resource consumption, but which do so without producing a necessary shift in the public’s perception of the environment or behavior towards it—SOUPERgreen! demonstrates how green technology can not only perform from a measurable standpoint, but can also produce engaging experiences that profoundly alter, enhance, and transform the public’s understanding of the environment. By leveraging the inherently expressive nature of technology in order to dramatize the constantly negotiated relationship between humanity and the natural world, the “souped-up” green architecture featured in SOUPERgreen! transforms “greenness” from a mere measurement of environmental performance into an actively engaged and highly conscious lived reality—resulting in a new way of experiencing and understanding the environment that is inherently more ecological.

Includes a foreward by Sanford Kwinter.


Doug Jackson:
Doug Jackson is an architect whose work focuses on reconciling the architectural discipline’s expertise in regulating form, space, and experience with new cultural practices that value a deregulation of those qualities. His current work examines forms of architectural deregulation within the areas of network culture and ecological design. Formerly a partner at the office of Jones, Partners: Architecture, he is now the principal of the Doug Jackson Design Office, whose constructed and speculative design work has been widely published and exhibited. He is also an Associate Professor of Architecture at Cal Poly in San Luis Obispo, CA